Delivering Concept via Conveyance and Theme

Today’s talk in the Multimedia Content + Form class.

In the visual media world, concept is illustrated through the use of conveyance.

Conveyance is the delivery method of meaning or mood from the thing observed to the observer. Conveyance is relative. Meaning it is dependent upon the our understanding of the cultural learning(s) of the viewer(s). We ask, what does the viewer already know about the concept being conveyed? What assumptions do they make?

Theme is the package enveloping the concept. It is the tone, emotional appeal, the presentation style: bold, cheerful, solemn, humor.

Keeping the above in mind, discuss how conveyance and theme are used in each of the following examples:

bowie-interiors-logo-tmp

crowded-Fire-maid-poster-tmp

crowded-fire-slaughtercity-tmp

sffif_poster-tmp

cosw.poster-logo-tmp

All Rights Reserved: 2013

Visual Echo

Visual echo is achieved by creating clear correlations between the design elements of color, typography, shape, scale (size), value, texture. Use of repetition is key. Correlation and visual harmony are reliant on visual echo.

Interface Design Thinking Exercise Fall 2012

Fall 2012 MM Content and Form Students at work on designs for a mobile app. Below is the assignment outline:

This exercise is good for designing interactive interfaces for all screen applications.
Objective: To give students an overview of the design thinking process applied to creating an interactive interface. In this case, a mobile phone application.

Based on your assigned persona outlined below, develop a travel app for the iPhone or Android. Full exercise

Interface Design Thinking Exercise

This slideshow requires JavaScript.

This exercise is good for designing interactive interfaces for all screen applications.
Objective: To give students an overview of the design thinking process applied to creating an interactive interface. In this case, a mobile phone application.

Based on your assigned persona outlined below, develop a travel app for the iPhone or Android. Full exercise

Slide test

How to embed a Flickr slideshow from the new interface:

Select a photo album

Right-click the slide icon in the top right corner

Choose “Copy link address”

Past this address in the post

Delete the “#” sign and then type “/” and “show” at the end of the URL (NO spaces)

Choose Update or Publish.

 

TYPO SF | Student Price $200

We want to make sure City College students have the opportunity to experience Europe’s premier design conference as TYPO comes to the Bay Area and Yerba Buena Center for the Arts April 5-6. Student attendees are an integral part of TYPO and help keep its atmosphere fresh and innovative.

San Francisco is a key location for design. Technology and software development have seamlessly entered the design process with creativity and innovation underpinning the way people are educated, conduct business and think about society. We all connect with the world every day. Good design makes this fun and easy, bad design ruins the experience. Being overly connected can be fulfilling or overwhelming. Disconnecting can be a relief or isolating. And all of this is changing constantly with technology. TYPO San Francisco brings together incredible speakers from both European and American design communities to share their work and insights on what it means to connect.

Students will join fellow creatives for two days of inspiring presentations and workshops from industry leaders such as Michael Bierut, Tina Roth Eisenberg, Khoi Vinh, Neville Brody, Jessica Hische and more.

We’re currently in late registration, but want to extend an offer for your students to get tickets at the early bird rate of $200. They can register using promo code CITYCOLLEGE. Registration information is available here:http://typotalks.com/sanfrancisco/registration/

Please let me know if you have an further questions.

All best,

Meghan Arnold | Communications Manager | FontShop | Co-Conference Director |TYPO SanFranciscomeghan@fontshop.com | 415.813.5992
@fontshop | @typetips | facebook | blog | web

March AIGASF Events

There are always interesting design events happening via AIGASF. Here are two. To see more and for more information go to aigasf.org/events:

Design Change. Changing Design.

In a time of staggering challenges, how can design create inspired solutions for some of our most pressing social issues? Find out howAIGA National President Doug Powell uses design methodology to take on today’s most complex social and cultural problems, and learn about AIGA’s new Design for Good initiative.

Thursday, 1 Mar 2012
6:30pm – 8:30pm
AIGA San Francisco
130 Sutter Street
Suite 600
San Francisco, California 94104

AIGA SF Student Lecture: Marc Catala and Pablo Juncadella from Mucho

As you know, it takes a lot of work, determination, and in many cases a bit of luck to be a successful graphic designer, and college is just the beginning of your graphic design journey.

With that in mind, AIGA San Francisco is hosting a lecture series — exclusively for students – featuring speakers from some of the most respected design agencies from around the world. During each lecture, you’ll have the opportunity to experience the arc of one designer’s career and be inspired by works from their college days through to the present day.

Wednesday, 7 Mar 2012
6:30pm – 8:30pm
AIGA San Francisco
130 Sutter Street, Suite 600
San Francisco, California 9410