Delivering Concept via Conveyance and Theme

Today’s talk in the Multimedia Content + Form class.

In the visual media world, concept is illustrated through the use of conveyance.

Conveyance is the delivery method of meaning or mood from the thing observed to the observer. Conveyance is relative. Meaning it is dependent upon the our understanding of the cultural learning(s) of the viewer(s). We ask, what does the viewer already know about the concept being conveyed? What assumptions do they make?

Theme is the package enveloping the concept. It is the tone, emotional appeal, the presentation style: bold, cheerful, solemn, humor.

Keeping the above in mind, discuss how conveyance and theme are used in each of the following examples:

bowie-interiors-logo-tmp

crowded-Fire-maid-poster-tmp

crowded-fire-slaughtercity-tmp

sffif_poster-tmp

cosw.poster-logo-tmp

All Rights Reserved: 2013

Visual Echo

Visual echo is achieved by creating clear correlations between the design elements of color, typography, shape, scale (size), value, texture. Use of repetition is key. Correlation and visual harmony are reliant on visual echo.

Interface Design Thinking Exercise Fall 2012

Fall 2012 MM Content and Form Students at work on designs for a mobile app. Below is the assignment outline:

This exercise is good for designing interactive interfaces for all screen applications.
Objective: To give students an overview of the design thinking process applied to creating an interactive interface. In this case, a mobile phone application.

Based on your assigned persona outlined below, develop a travel app for the iPhone or Android. Full exercise

Interface Design Thinking Exercise

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This exercise is good for designing interactive interfaces for all screen applications.
Objective: To give students an overview of the design thinking process applied to creating an interactive interface. In this case, a mobile phone application.

Based on your assigned persona outlined below, develop a travel app for the iPhone or Android. Full exercise